The writing on a website is more than just pretty words.
I hear it all the time, what exactly is copywriting? Do I really need it for my business? Let me start off by saying yes, the most successful websites thrive from having good copywriting. It can be an online store, a personal blog or a company website. The main job of good copy is to produce written text that helps companies sell products, services and the brand.
It’s a skill that’s used in everything from email marketing to website content. The goal of SEO-optimized writing is always to get people to take some kind of call to action (CTA). Whether that be to “call now” or “register today,” the secret to more clicks is longtail keywords that are most searched for in the industry.
All content (the writing, images, videos and blogs on a website) should sound professional and consistent with your brand’s voice. In a vast sea of marketing agencies, it can get confusing about what web copy services are right for you. Let’s talk about what copywriting is and how it can help your business reach a wider audience.
The Three C’s of Web Copy
Copywriting is a subset of content writing that informs and persuades a customer to buy. Well-written copy is clear, concise and convincing, or as I like to call it, ‘the three C’s’. It is how a company introduces its products or services to a customer. Take it as an opportunity to show your customer who you are, what you sell and why they need the thing you’re selling.
Types of Copywriting
Direct Response Copywriting-Letters, flyers, email campaigns, and appeal packages that are sent directly to a reader and ask for a “direct response,” such as a purchase or a gift (hence the name.)
Online Content-Websites, blogs, e-books, online articles, and social media posts are among the different types of copy that appear online (often providing information) but are optimized for search engines.
Ad Copywriting– Advertisements in magazines, newspapers, billboards, television, radio – even on social media. Ad copy is typically short. One longer version is the advertorial, a copy that looks like an article or information piece.
Market Collateral– Articles, brochures, case statements, newsletters, and PowerPoint presentations are examples of materials that are used to persuade by providing useful information with or without a soft sell.
Optimize Your Website with SEO Copy
Persuasive and compelling text can do digital marketing wonders. If you’re looking for a way to improve your marketing and reach a wider audience, copywriting may be the answer. It’s a versatile tool that can be used in a variety of ways, plus it can help you achieve your business goals. Contact ANG Marketing via email at ANGMarketing1@gmail.com today to learn more about our web copy services today.
ANG Marketing 