There are some rumors going around the marketing industry saying that email marketing is a “dead” form of communication. I’m here to tell you those are, indeed, just rumors. In fact, a study from Statista found email marketing to be valued at $7.5 billion in 2020 and is predicted to increase to $17.96 billion by the year 2027.     

Email marketing is here to stay for the foreseeable future. With active email accounts exceeding 5.6 billion in 2019, there is no sign of email users being obsolete at all. All the more reason to keep your subscribers engaged and updated with your company’s news, blog, sales and updates. The fact is email marketing is more popular than ever and leads to great advantages. The top 6 benefits of email marketing include:

1. Increased sales

With email marketing, you may personalize your campaigns and develop specialized content. Personalization can be as small as including a contact’s name in the email. The more customized, the better. Personalizing emails may be simple a simple gesture, but it can go along way when it comes to sales.

Develop customized material based on your audience segmentation, so you can send the appropriate emails to the right consumers. Perhaps you’d like to send a different email marketing campaign to past customers versus one-time buyers.

One of the most significant advantages of email marketing is that you can personalize your material to specific needs. A business owner has the power to share different pictures, content and subject lines. You can also create regional segments and lists based on engagement levels or geographical location.

2. Optimized leads

On the same path as improving sales, you can also increase your leads with email marketing. In fact, with the inbound method, email marketing is used to nurture leads and improve conversions. It can nurture prospects and build brand trust while increasing profit.

For example, those cool shoes you have been eyeing from that small, family-owned store on Instagram entice you to sign up for their email newsletter. You start to open their weekly emails learning more about the shop, their mission, and to see if they will go on sale and… they are! This marketing lead has just turned into a successful conversion. 

3. Collecting feedback

Keeping track of the customer experience is critical if you want consumers to continue interacting, engaging, and buying from your business. B2C email marketing can help you achieve this. You may use email campaigns to send consumer satisfaction questionnaires, for example.

4. Generating traffic to your site

With email marketing, you may boost your SEO and bring visitors to your website. You’ll also keep your audience interested in your business and website by keeping them engaged with the content on your site. By emailing your business content, you are generating traffic. This is an excellent way to provide value to our audience.

When you’re creating an email that links to your website, video, or social media account, keep in mind that each email should contain a call to action (CTA) so readers can click through to your site.

5. Communicating with your audience

As a business owner, you also need to be a marketer too. That means discovering ways to improve communication with your audience. When your audience feels comfortable enough to know and engage with you, they’re more likely to associate themselves with your business.

Think about the last time you opened an email from a company you like; was it distracting? Did it keep you up to date with the latest news? If it was from a company you enjoy, you probably liked seeing the latest news and keeping in touch with one of your favorite brands.

Newsletters sent to your customer’s inbox can help you reach more of your audience while easily communicating. This easy tactic keeps your audience engaged during every season, whether it be a slow or busy time of year for business.

6. Budget-friendly campaigns

Email marketing campaigns are frequently less expensive than traditional campaigns such as direct or print. You won’t have to pay for photoshoots, location costs, printers or mailing for instance. You’ll need a copywriter (hello!) and a graphic designer if you don’t want to use stock images.

Finally, email marketing takes less time to develop. You can create an email in a single day, which is far more cost-effective than the time it takes to execute a direct or printed campaign. Email campaigns are more efficient when it comes to generating leads and revenue. Not only does it save time, but it also helps when there are budget constraints (and we all know how being on a budget can be).

Hopefully, these 6 benefits have inspired you to apply this knowledge to email marketing. It is one of the top ways to connect with your audience and potential buyers while informing them about sales, promotions and news. If you are still not sure about where to start, you can always contact ANG Marketing for further assistance.