As a business owner, you know that content is key to attracting and retaining customers. Compelling and engaging content can set your business apart from the competition and help you build a loyal following. But creating great content can be time-consuming and difficult, especially if you’re not a natural writer. That’s where hiring a copywriter comes in.

What Does a Copywriter Do?

A copywriter is a professional writer who specializes in creating marketing materials like website content, brochures, press releases, email newsletters and even ad campaigns. A good copywriter understands how to craft persuasive, attention-grabbing content that speaks to your target audience and drives results.

You might hire a copywriter to:

• Write and modify copy and content in a variety of formats and platforms like the company blog.
• Interpret creative briefs and generate unique ideas to meet specific objectives.
• Perform market research to better understand client needs, trends in the industry and market insights 
• Collaborate with the marketing team and other creative specialists to produce comprehensive content across multiple platforms.
• Proofread, edit and refine internal communications materials such as training guides, company bulletins and company forms.

Copywriters Save Time, Money and Get a Business Noticed

A business should hire a copywriter to produce high-quality content that engages the target audience. A good copywriter has the skills and experience necessary to understand what kind of content will resonate with readers according to your brand image. This can help achieve the desired results a business owner is looking for – top search results and increased conversions. Copywriters are also very productive, saving businesses time by taking on the task of creating content. That way, business owners can focus on running the operation and worry less about growing an audience online.

Top 5 Reasons to Hire a Copywriter

Here are five reasons why your business should hire a copywriter ASAP:

1. Save Time

Creating quality content takes time – time that you probably don’t have. If you’re trying to run a business while writing all the content yourself, something may suffer in the long run. Hiring a copywriter frees up your time so you can focus on what you do best.

2. Reach More People

A well-written piece of content has the potential to reach a large audience online. But if your content is poorly written or full of errors, it could turn people away from your business. A professional copywriter will make sure your content is error-free and engaging, helping you reach more of an online audience than you could on your own.

3. Boost Your SEO

Search engine optimization is vital for getting your website seen by potential customers. A copywriter who specializes in SEO can help you choose the right keywords and phrases to get your site ranking high in search engine result pages (or what we marketing people call SERPs).

4. Make a Lasting Impression

Your content is often the first impression potential customers have of your business. Make sure it’s a good one by hiring a copywriter that understands your company’s vision, mission and tone of voice. This leads to creating quality, original content that reflects your brand in the best light possible.

5.No Commitment Required

With a variety of writers with different backgrounds, there are many to choose from. If hiring a copywriter feels like too much of a commitment, you’ll be happy to know that most work short-term per contract or by company project. This can also be a positive thing, considering the tone of voice and style of writing should stay fresh for website visitors.

Hiring a Professional Copywriter is a Smart Business Move

Hiring a copywriter is an investment in your business’s future success. With great content, you can attract new customers, build brand awareness and credibility, and boost your bottom line. If you’re ready to take your content marketing to the next level, contact ANG Marketing at ANGMarketing1@gmail.com to see what we can do for you.

Take your business to the next level and schedule a consultation today. You’ll be glad you did.