Top 20 Blog Topics of 2022

Having trouble thinking up blog topics? Yes, it happens.

The company blog is a humongous part of connecting with your community, driving sales and a tool for enhanced website search engine optimization (or SEO for short). But to keep the blog consistent with rich content, you need topics to make it work.

If you are stuck on what to blog about this week, we have the solution to the problem. We have compiled a list of the latest topics that are trending this year. They are excellent topics that can bring traffic to your company blog while engaging with your customers.

This year’s trending writing ideas

1. Write a how-to post – A popular type of blog post is how-to. People search online for answers. A how-to post can supply those answers and get visitors to go to your blog. It allows your readers to know that this specific post will talk about one topic.

2. Interview an Expert – Interviewing an expert in your industry is a clever way to give your audience great insight. Industry experts usually have strategies and insider tips that can be shared with your audience, providing them valuable knowledge.

3. Latest news in your industry – This is a fantastic way to increase traffic and subscribers. Be in the know when it comes to your industry and your readers will go to you for all the latest news.  

4. Show how customers use your products – Report on your blog how customers use your product or service in their life. Talk about how it helps them in daily life or situations. Be sure to highlight the details.   

5. Promote events – Since the world is trying to recover from a pandemic, events are taking off again. Seize this opportunity to promote it and don’t hold back. You may just have a line out the door.

6. Talk about webinars – Educate your new and existing customers to grow your email list and web traffic. For many businesses, hosting webinars is an excellent marketing strategy.

7. Highlight new products and services – Show people the latest and greatest of your products and services. This will help highlight many details about the product that may not be mentioned anywhere else. Keep them interested in what you offer!

8. Feature guest posts – Leaders in your industry have the best opinions and advice. Reach out to one and see if they would be willing to write a guest post on your blog. You can grow your traffic since the guest poster will more than likely let their audience know about their guest post. The more expert level your guest blogger is, the more likely you will have traffic.

9. Educate with a ‘things to avoid’ list – If you have been in the industry for quite a while now, you have learned the ins and outs of what not to do. Why not share these useful insights with your audience? They will respect you for it and will increase your authenticity to them.

10. New team member update – This is also an amazing way to introduce your audience to a person on your team.

11. Promote a giveaway – Boost your readership and traffic by hosting a giveaway. For entrepreneurs and small businesses, this is the perfect way to grow your blog!

12. Create a step-by-step guide – Who doesn’t search for directions or an online instruction manual nowadays? A guide on how to do a specific thing or task that is industry-related can reel in your readers.

13. Experiment with a product or topic– Talk about it! Tell your audience all about the results and don’t leave out your honest opinion.

14. Feature a success story – A customer that found success in your service or product is an amazing way to thank them while advertising a real-life case to other readers.

15. Product reviews – Review other products. Do you sell makeup? Try another brand and compare it to your own. Own a bike shop? Help customers decide which parts are best for them. By voicing your own opinion on a product, you build credibility as well as help your audience find products and tools they need.

16. Meet the staff – While your website’s About Us page will hold the most information about what your company does, writing a blog post about your staff can help your audience relate to your business on a personal level. This is a great topic to write about when a company is trying to humanize the brand. This is so important to do with your audience, especially if you want to make an authentic connection.

17. Create a behind-the-scenes post – Doing a behind-the-scenes blog post about what goes on is another way to show that your brand is both transparent and authentic. How do you create their favorite products? Is it a lengthy process?  

18. Try a video blog post – Videos are here to stay and are one of the best ways to reach your followers. Facebook Live, Instagram Reels, TikTok and YouTube, are all great channels to practice your marketing strategies for your business. Don’t forget to share them on your blog!

19. Post about failure and overcoming – This may seem tricky, but a post like this can help other marketers and entrepreneurs avoid any mistakes with their own business.

20. Thank your customers – The most important people to remember are your customers! They are literally your bread and butter and need to be thanked often.

The world of blogging can be a joyful one if you have something to write about. Writer’s block is common, and it can be difficult to keep things fresh. With this list of twenty hot topics to blog about, you will be typing away in no time. If you still need help with blogging, reach out to us at ANG Marketing. We are more than happy to help you out!