Emails are one of the best forms of communication you can have for your business. These newsletters offer an excellent opportunity to reach your audience with any news, special offers or events that may be going on. Knowing this, the next best thing to ask yourself is “how do I get people to open it?” Great question! Today, we will discuss how it all depends on the subject line.
Is Email Marketing Still Alive?
There are rumors going around the digital marketing world that emails are becoming obsolete in 2022. The truth of the matter is that email newsletters are very much alive and as relevant as ever. There are so many great things a simple slide in an inbox can do for an organization. According to Statista, there were 319.6 billion sent and received globally. This number is expected to go up to 376.4 billion in the next five years.
Now that you see that email marketing is flourishing, it is time to put it to the test. Try sending your first email newsletter out and see how it does. The first one is always the most difficult one, but it does not have to be that hard when you have great text in the subject line.
Entice Readers to Open it
The subject line of an email is probably the most important group of words and emojis in an entire email (yes, we said emojis 😊). Consider this the first impression a customer sees. It is a tagline for the subject. It is the exact reason the recipient decides to, or decides not to, open it. The goal of a subject line is to get the person interested enough to say, “tell me more about it.”
Let us be clear, the only thing that an email recipient can see once an email hits their inbox is that subject line. And since there can be hundreds – or even thousands – of emails per day, a clear and catchy subject line is more important than ever. These few words will often determine if an email is opened, deleted or worse.…goes straight to spam.
A great email subject line will make an influential impact on a reader. The exact words you decide to use for it may also have an enormous impact on whether or not all the hard work you have put into the email will even pay off. Please understand no matter how sophisticated or well-crafted your email campaigns are, they mean nothing if your target audience does not even open it.
Practice Makes Perfect
Us here at ANG Marketing highly recommend spending a little extra time on your email subject lines. The best tactic we can suggest to business owners is to practice, practice, practice. One of the best ways to up your email subject line game is to brainstorm and get inspiration from other emails. Did you enjoy the one you received from your favorite restaurant? Save it! How about that shoe store you like so much? Save that one too.
While we NEVER EVER encourage copying and pasting, there are certain subject lines that are very creative, straight to the point, or whichever tactic sounds good to you. It is all about your brand’s tone of voice when it comes to drafting the perfect subject line.
Start Creating Those Subject Lines
By trying out these suggestions and practicing unique subject lines for yourself, you will find success. Plan on your business receiving more opened emails from customers than ever before. If you are still not sure about how to write your own email newsletters or subject lines, inquire with ANG Marketing for a free quote on how we can help you advance in the email marketing game. Happy Emailing!
ANG Marketing 