The future of the digital marketing industry has no sign of stopping. Everything is conveniently at our fingertips whether it’s from a smartphone or a work laptop. We as consumers have the power to click, swipe, double-tap, and purchase at our command. What does that mean? The new year looks abundant for digital advertisers, bloggers, and small, independent business owners alike.
Our Predictions, Fears, and Expectations For the New Year
The truth is, skilled copywriters are still in high demand in this new year. Businesses are offering customers major deals at the moment, in hopes of increasing sales in a not-so-ideal economy. A good writer with qualified skills can work full-time or as a part-time gig. Writing opportunities for digital ads, blogging, performing and documenting market research, and the list goes on and on. On the digital front, there are plenty of opportunities to make a hefty monthly (or yearly) income. Financial freedom can be very worth it.
What About AI Copywriting Generators?
Although there aren’t too many fears, some copywriters worry about AI generators “taking over” their jobs. The thing about AI generation is that it simply collects data from all over the internet to bring you a sentence, paragraph, essay-whatever you choose- and spills out something auto-generated. Dare we say, it can even replicate some of the content (we can vouge for this, we experienced it ourselves)! AI is great for things like starting an outline or brainstorming. AI still has a long way to go and will never, we repeat, NEVER, replace digital writers.
The truth is a copywriter must have a human touch to their writing. The main job after all is to communicate, encourage, and convince people through feelings and emotions. Anything without a beating heart and a human mind to think and feel this complex is simply not qualified for the position.
Copywriters Are Here to Stay
The new 2023 year is looking bright and filled with opportunity. That’s not just for the writing heroes of the digital marketing realm. That also includes every other marketing team member including the videographer, graphic designer, communication specialists, etc. This is an amazing time to be in the digital marketing copywriting industry. The future is filled with opportunity and is here to stay.
Do you have a business and need help with website content, or blogs, or have a general question? Don’t hesitate to contact us at ANGMarketing1@gmail.com today. We’re looking forward to hearing from you! ❤
ANG Marketing 